Our Brands Support You Through Lifes Transitions

  • Supporting your journey before pregnancy, with care that nurtures and prepares you for what’s ahead.

  • Nurturing and empowering you through every step of your maternity journey, with products designed for your comfort and well-being.

  • Supporting you through the journey of parenthood with products designed to ease the transition and nurture your growing family.

  • Tiny Tides

    Tiny Tides is a body wash created specifically for infants and young children, perfect for daily cleansing and keeping delicate skin soft and nourished. Developed in collaboration with a chemist and an outside lab, the line focuses on gentle, safe, and effective formulas for young, sensitive skin. With Tiny Tides, parents can feel confident that bath time is both soothing and protective for their little ones.

  • Nest

    Nest is a personal care brand thoughtfully designed for pregnant and postpartum bodies, offering gentle and effective solutions for the unique needs of motherhood. Developed in collaboration with a chemist and an outside lab, the line prioritizes safety and nourishment, supporting moms through every stage of their journey. With Nest, you can trust that your body is cared for with products as nurturing as the life you’re creating.

  • Oh Jupiter

    Oh Jupiter is a brand that creates soft, comforting wraps, blankets, and swaddles designed for babies and young children. Developed with the utmost care and attention to safety, each piece is crafted to provide warmth, security, and gentle support for your little one during nap time, bedtime, or on the go. With Oh Jupiter, you can wrap your baby in the comfort they need, bringing peace and coziness to their world.

  • Bapers

    Bapers is a brand dedicated to providing small, environmentally friendly paper products designed for young children. From wipes to napkins, every item is crafted with sustainability in mind, helping reduce waste for families with wee ones. With Bapers, you can care for your child’s needs while also caring for the planet, making eco-conscious choices easy and practical.

  • Latch

    LATCH is a personal care brand created for breastfeeding parents, offering products designed to soothe and protect without irritating sensitive nipples or skin. Developed in collaboration with a chemist and an outside lab, the line is completely unscented to ensure it doesn’t create aversions for infants or young children during feeding. With LATCH, you can nurture your breastfeeding journey with safe, gentle care that puts your comfort and your baby’s needs first.

  • Whimsey Wash

    Whimsey Wash is a playful bath time brand designed to make bath time enchanting and fun for young kids. Developed in collaboration with a chemist and an outside lab, the line features gentle, safe formulas that clean and care for delicate skin while sparking joy and imagination. With Whimsey Wash, every bath becomes an adventure, turning an everyday routine into a magical moment.

  • Rainbow Rinse

    Rainbow Rinse is a hair care brand specially designed for toddlers and kids, perfect for daily use and ideal for protecting hair after pool or sea exposure. Developed in partnership with a chemist and an outside lab, the line prioritizes safety, quality, and effectiveness for young, delicate hair. With Rainbow Rinse, parents can trust that their children’s hair is nurtured and cared for with gentle, science-backed formulas.

  • Lact Snax

    Nina is an innovative project in development, designed to revolutionize the way gynecological care is delivered. Combining cutting-edge AI technology with patient-centered design, Nina aims to improve comfort, precision, and outcomes during pelvic examinations. By integrating advanced data analysis, Nina has the potential to assist healthcare drug makers develop more vaccines and suppositories for women’s reproductive health. Though still in the development phase, Nina represents the future of innovation in women’s health, paving the way for a new era of accessible, compassionate, and technology-driven care.

  • Part-Yums

    Part-Yums is a snack brand crafted to support the unique nutritional needs of parents through all four trimesters of pregnancy and beyond. Developed in collaboration with nutrition experts and food scientists, these snacks are as delicious as they are nourishing, offering convenient options to fuel the journey of parenthood. With Part-Yums, taking care of yourself has never been yummier!